Starting a skincare routine can feel like walking into a room where everyone already knows the rules. In reality, a good routine is short, gentle and repeated. Here are straightforward answers to the questions we hear most often.
What Is the First Step?
Cleansing. A gentle cleanser removes the day’s impurities and makeup and prepares skin for whatever comes next. With our Gentle Cleansing Gel, take a quarter-sized amount onto damp palms and work it into a lather, then massage it gently over the skin, rinse thoroughly and pat dry. It is suitable for both morning and night.
Do I Really Need a Toner?
Not strictly, but many people enjoy it as a refreshing second step. The Gentle Balancing Toner is made with rose flower water, green tea, chamomile and aloe. Sweep it across the face and neck with a cotton pad after cleansing, or mist it directly onto the skin.
What Does a Moisturiser Do?
A moisturiser helps skin hold on to water and feel comfortable. Choose a texture you will enjoy using every day: the Watermelon Hydration Moisturizer is lightweight and non-greasy, while the Anti Aging Moisturizer, with retinol and peptides, is made with mature skin in mind.
In What Order Should I Apply Products?
A simple rule: from the thinnest texture to the thickest. Cleanser, then toner, then any serum, then moisturiser, with sunscreen as the last step in the morning.
How Often Should I Exfoliate?
Less often than you might think. For the body, once or twice a week is plenty for most people, with something like the Exfoliating Luffa Bar or the Peppermint Coffee Scrub. Be gentle, and skip exfoliation on any area that feels irritated.
Should I Wear Sunscreen Every Day?
Yes. A broad-spectrum sunscreen is one of the most useful habits you can build, even on cloudy days. We do not make sunscreen ourselves, so choose one you like enough to wear daily and apply it as the last step of your morning routine.
How Do I Introduce New Products?
One at a time. Patch test each new product on a small area first, and give your skin a few weeks before deciding how you feel about it. If anything causes irritation, stop using it.
Where Should I Start?
If you would like everything in one place, The Cleanser & Toner Duo covers the first two steps, and The Daily Ritual Set brings together the Gentle Cleansing Gel, the Gentle Balancing Toner, the Vitamin C Serum and the Watermelon Hydration Moisturizer. Start small, stay consistent and let the routine grow with you.

